DevelopmentResearch, tests and behind the scenes.
Forever. Faster.
GRIF concepted and directed this celebration of the PUMA and F1 partnership for the Las Vegas Grand Prix, played out across the Sphere.
The visuals merge the aesthetics that unite PUMA and F1: speed, power and performance. Combining creatures, vehicles, pyro FX, x-rays and branding, the view from the Vegas Strip was wild.