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NespressoCommission, 2025

Atelier of Wonder

Nespresso Festive 2025.

GRIF teamed up with McCann Paris to create 12 unique films and 23 key visuals for Nespresso’s whimsical festive campaign, Atelier of Wonder.

Each machine was meticulously designed to create a sense of kinetic machinery. Through a series of intricate conveyors, the coffees and accessories move through the Atelier as we witness them undergo some playful quality control.

ClientNespresso
AgencyMcCann Paris
Output12 films & 23 key visuals
Year2025
Vertuo mug filling on a spring platform
Mugs and accessories on the conveyor
Capsule stamper machine
Capsule against a swirling pink and gold backdrop
Coffee pouring into iced milk
Machine with gift box and gold arms
Espresso glass filling on a spring platform
Quality-control hammer in the Atelier
Espresso martini tower
Gift boxes travelling the conveyor
DevelopmentResearch, tests and behind the scenes.
Gift box look development
Wide machine poster frame