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Installation2025

GENESIS HOUSE X GRIF

An immersive installation at Genesis House in New York’s Meatpacking District, created with actress and singer Ashley Park and inspired by traditional Korean folktales.

Scenic design and digital projection blur the line between the tangible and the imagined, with the colours of the Obangsaek carrying the emotion of each tale.

[Your role — what GRIF designed and made for the installation.]

ClientGenesis House
CollaboratorAshley Park
Role[ROLE]
LocationGenesis House, New York
Wide view of the red floral projection room
Red petals projected across walls and floor
Red projection corridor
Red floral room from the entrance
Spectrum of colour sweeping across the far wall
Rainbow light across the room
Vertical rainbow light from below
Rainbow corridor looking up
White room with a colour wash
Visitor silhouetted against the light
Projected landscape wrapping the room